The story of the Madi is one taken straight from a scriptwriter.
Starting his footsteps in Gambia, ending up in trouble in Hollywood to finding himself in Switzerland and finally ending up in a Stockholm suburb where becoming soccer-buddies with the prime of Swedish contemporary hiphop.
Inspired by his story, the visual direction is largely dark and contrast rich. But with the dark background, it also blooms into the floral direction seen in some material. Work features handwritten details taken from Madi’s personal sketches.
Art Director & Creative Direction
André Engdahl Jofré
Oskar Ekman - Year0001
Label / A&R
Martin Norman - Sony Music Sweden
- Art Direction
- Creative Direction
- Merchandise Design
- Scenic Design
- IFPI Certified Platinum
- IFPI Certified Gold